Web Design

What Is Material Design?

What Is Material Design?

Google’s material design hit the industry hard and quickly became one of the most influential philosophies in the design world. Not only is it shaping the way users interact with interfaces, but it is shaping the way people see designs as well. Various designers are utilizing the design philosophy of material design in a variety of different ways. Not only has it brought the concept of layered interfaces, but it has influenced brand new app experiences as well. Below, we will be going over what material design is and some examples of it.

Material Design Principles:

In order to understand material design itself, we must discuss it’s principles first.

Realistic Visual Cues.

The design should be grounded in pure reality.

Bold and Graphic.

The various fundamentals of design should drive the visuals such as the typography, space, scale, grids, imagery, and even the colors. These elements should be both bold and graphic and have a clear purpose.


Animation, when used, should have direct meaning and purpose. It can not be there simply to provide meaningless movement. They need to not only have a purpose, but they need to happen in a single environment.

Material design is a design philosophy that is rooted in reality. It outlines how design, websites, and applications should both look and function on every device. It goes through every design element that must be forced on including style, animation, color, patterns, layout, and even usability.

What Is Material Design

Best Examples Of Material Design:

Google Calendar.

When it comes to looking for the best examples of material design, perhaps no one does it better than Google on it’s very own Google Calendar (as you might expect). After all, Google is the one that came up with the philosophy and concept to begin with. The reason why this application is designed so well is because Google finally happened to get rid of the conventional layout and focused on a more vertical layout which places the current day at the very top of the page. This streamlines the entire calendar and provides information on what may actually beuseful rather than having you look to find what you may need. This allows the user to remain at the very center of the experience so the entire user interface essentially moves around them rather than having to move the user interface directly.


Google plus is another great example of material design done right. Because the entire application puts big images directly in front of the user and because the animations have a clear purpose rather than just being thrown in, the user interface feels very fluid.


Evernote absolutely nailed their design language. The application itself not only adheres to the design philosophies of material design due to providing a very functional and fluid user interface, but also with it’s color scheme as well. The icons directly designed within the application provide useful notation which allows users to recognize what it is and everything has clear purpose.


This is a third party text messaging application that nails the material design philosophy. It not only features a good color scheme, but it provides a transparency effect that allows you to full view your home screen while replying to messages you might have.

Inbox By Google.

This is Google’s new email inbox that really improves design elements from it’s regular mail application. It features great layers which provide better usability within the application and a good overall color scheme along with the right amount of visual cues and animation needed to dictate usage patterns for users.

Overall, material design is here to stay and it is an excellent design philosophy to base the design of a website or application on.

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