Why All Websites Don’t Cost $1,000
Why don’t all websites cost $1,000? Is it because there’s such a big different in flexibility? Or quality even? Chances are a professional designer will recommend a WordPress site, because it’s the most popular platform and most user-friendly. But also, why do some businesses pay $1,000 for a free WordPress site?
If this is question that’s been bothering you, just keep on reading. In this article more is explained why some websites cost as much as they do.
1. The Agency Size And Experience
A big influence on the price is the size of the agency, along with their reputation and experience. If they have a big workforce and they’ve been in the business a while, you can expect to pay much more than you would a fresh designer just starting out.
Firstly, the higher price usually includes strong SEO tactics that can’t be seen with the naked eye so-to-speak. Plus, experienced companies are more effective at getting conversions, not just leads.
So while you might not see it immediately, experience and size does make a difference.
2. Posting Quality Content
Search engines run on good content. That means creating original, high quality content surrounding a strong keyword or phrase. A higher price typically includes such quality content, which ranks quicker and higher on search engines.
There are several approaches that can be taken here, given the popularity of social media and streaming video. According to your business strategy, a higher priced agency will offer a more targeted and efficient way of conveying content.
However, there are some companies who prefer to post pictures and content themselves, which brings down the price substantially.
3. Features Of The Site
Every site has a different goal, and this goal needs to be powered by the features of the site. It should also be noted that the features are probably the most expensive element when it comes to design pricing.
As it stands, WordPress offers thousands of plugins and features that can be used for all sorts of things. And in a perfect world, all these plugins are free and they don’t have to be tweaked. But the current situation is different, meaning tweaks have to be made.
In some cases it requires coding knowledge to make a specific plugin or feature work better with the site and overall design. If you have this knowledge, then you won’t be paying extra. But if you don’t it’s best to have a professional handle it.
What you need to decide is whether you want to inform visitors, get them to buy something, or simply entertain them? Once the goal has been established, the features can be sorted out and be added to the price.
The Bottom Line
When it comes down to it a cheap watch can also tell the time. So, you don’t have to spend thousands on a WordPress site to make it good. But if you want to a distinct difference between a good and a great site, you want to speak to a professional design agency.